In the wake of new ownership and a new name Prime (now Premium) Outlets will once again open at midnight on Friday, Nov. 26 for the year’s biggest shopping day.
Black Friday, the day after Thanksgiving, is recognized as the official start of the holiday shopping season. Premium Outlets owner Simon Property Group now celebrates the tradition at all of its outlet centers nationwide.
At Premium on Richmond Road, some stores will open as early as 10 p.m. Others will open at midnight.
The event draws hordes of shoppers to the center’s 135 stores, with lines at some outlets stretching out the doors and around buildings. The event can bring traffic to a near standstill at Richmond and Olde Towne roads before dawn. Crowds will remain at the outlet center throughout the day.
Williamsburg Premium Outlets
5715-62A Richmond Road
Williamsburg, VA 23188
Formerly Prime Outlets – Williamsburg
Find impressive savings at Burberry, Coach, Cole Haan, Dooney & Bourke, Hugo Boss, J.Crew, Juicy Couture, Kenneth Cole, Lacoste, Michael Kors, Nautica, Nike, Polo Ralph Lauren and more.