What makes official Colonial Williamsburg products different? Each one has a story. A story of inspiration, vision, creativity, and tradition—a story you are helping to keep alive in America’s hearts and homes. That’s because a portion of your purchase supports the Colonial Williamsburg Foundation’s award-winning educational programs, like electronic field trips, bringing the American experience to life for millions of young people.
Merchants Square Shops
Located adjacent to the Historic Area is Merchants Square. This retail village was America’s first shopping center, and remains a national landmark.
WILLIAMSBURG At Home®
Flagship store of WILLIAMSBURG-brand home furnishings and accessories including furniture, bedding, rugs, light fixtures, prints, fabrics, and decorative accessories.
Byers’ Choice®, Lang, and other classic WILLIAMSBURG-brand collectibles. A full assortment of holiday decorations, seasonal floral arrangements, and garden accessories galore.
WILLIAMSBURG Craft House
Choose from the full line of WILLIAMSBURG-brand dinnerware, flatware, glassware, beautiful pewter, silver, delft, fine ceramic giftware, folk art, and jewelry. An exclusive selection of personalized gifts, including engraving. The Craft House tradition continues.
From T-shirts to tavernware to toys, a broad selection of exclusive Colonial Williamsburg logo products and souvenirs.
Come explore all we have to offer—and make a little piece of our story part of your own.
Historic Area Shops
Imagine buying gifts at the same stores where Washington and Jefferson once shopped. For an authentic 18th-century shopping experience, look no further than our scenic Historic Area.
Reproductions of precious gemstone rings, earrings, pendants, and charms in sterling silver and 14 karat gold. You’ll find beautifully crafted brass, pewter hollowware, and one-of-a-kind sterling pieces created by Colonial Williamsburg’s silversmith. Hand engraving is available.
Exclusive location for one-of-a-kind items, handmade by our skilled tradespeople using 18th-century tools and techniques. Browse among richly handcrafted leather goods, iron hardware, reproduction pottery, furniture, and baskets.
The John Greenhow Store
Wrought iron, willow baskets, fine imported porcelain, floorcloths, fabrics, cooper’s items, tinware, craftsmen’s tools, and other goods similar to those sold by Mr. Greenhow in the 18th century.
Heirloom seeds and plants, herbs, flowers, seasonal greens, wreaths, 18th-century clay flower pots, and bird bottles.
Mary Dickinson Shop
Eighteenth-century fashion in the best of taste: petticoats, short gowns, cloaks, mitts, caps, and beautifully decorated straw hats—all made in Williamsburg. Jewelry and ladies’ toiletries as well.
Market Square Stands
An open-air market area selling toys, hats, pottery, and baskets. Also, rentals of 18th-century costumes for boys and girls and auctions of new goods from Historic Area stores.
Reproduction prints, maps, leatherbound books, stationery, quill pens, ink, inkwells, and sealing wax. Purchase stamps; letters and postcards hand-canceled with reproduction 18th-century Williamsburg postmark.
Toys, games, candies, soaps, period clothing, hats, and jewelry for children of all ages.