The Original Williamburg Outlet Getting a Facelift

A new chapter in the 72 year history of the Williamsburg Pottery and its partnership with the Community is about to begin. Kim Maloney, President of the Pottery, is committed to continuing the legacy of her late husband, Jimmy Maloney, founder of the Pottery. That legacy includes a commitment to local jobs and investment in the future prosperity of James City County and the region. While the ownership will remain the same, the evolution of the Pottery into the 21st century will be revolutionary! Construction will begin on the new Williamsburg Pottery in December, 2010 at the original 1938 location on Richmond Road, following demolition of the old outlet buildings currently on the site. The 146,800 sq. ft. retail project is designed by Guernsey-Tingle Architects, and will include 3 separate buildings in a traditional European Market theme. Henderson Inc. was chosen as the General Contractor for the project and AES Consulting Engineers was selected for the site plan work. All are local companies, as are most of the subcontractors. Prominent features of the new Williamsburg Pottery include a unique silhouette with energy-efficient lighting and a courtyard with a stage for live music and performances, plus inside/outside seating at the Café & Bakery and Deli. The Williamsburg Pottery will continue to operate throughout the construction- open 364 days a year, and closing only on Christmas Day, as it has done for years. Traditional Pottery services such as the award-winning custom framing and silk floral arrangements will continue to be offered as will a new lineup of high quality, brand-name merchandise, glassware, housewares, cookware & gadgets, gourmet foods, organic foods, wine/beer, linens, lamps, holiday items and more. Plus unique and exciting merchandise from many local & regional sources and around the world. The Garden Center will include houseplants and tropicals along with the Pottery’s “own-grown” geraniums. The manufacture of the famous Salt Glaze Pottery will continue in its current location on the “Solar Side” of the tracks as will the greenhouse operation, one of the largest producers of geraniums, petunias and other bedding plants on the East Coast. The project is expected to cost $20 Million in local investment and will cover 18.86 acres, with approximately 2,200 feet (over .4 of a mile) of frontage along Richmond Road (Rt. 60). Building-A is 89,500 sf; Building-B is 40,700 sf; and Building–C is 25,600. A preview of the buildings’ new façade will be easily viewed on signage due to be erected at the site in September. Access to the Pottery will shift ~400 feet west on Richmond Road to a right turn leading across the RR Tracks. The main entrance on Lightfoot Road (Rt. 646) will continue to be accessible to shoppers and visitors. The Pottery’s Executive Vice President, Peter Kao, expanded on the vision of the new Pottery, estimating that 60 or more jobs will be created now and in the coming months. Pottery shoppers will enjoy brand new buildings, new & exciting merchandise and activities, and experience the hospitality and generosity of the Pottery staff. In addition to the jobs, he expects an influx of visitors to the greater Williamsburg area, the Hampton Roads region and Eastern Virginia. A Groundbreaking Ceremony will take place the first week of December, 2010 with the Grand Opening scheduled for April 5, 2012- the 100th birthday of the company’s revered founder, Jimmy Maloney. -End-


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